Selected Work · 2013 — 2024
A typed ledger of twelve years on the keyboard — not a portfolio gallery.
Every row below was scoped, drawn, and shipped by one designer. The deeper walkthrough happens on a thirty-minute call.
How to read the rows
Four columns. No client logos by default.
Each row carries a year, an industry tag, a one-line scope, and a single outcome metric — the number that mattered to the founder when the work shipped. Names of companies, products, and the people who commissioned the work are kept off the public record by default. References are shared live during a portfolio review, where founder-to-founder context travels better than a caption ever could.
If a row is missing a metric, the work shipped but the outcome was not measured in a way that survives a public page. We left those out rather than pad the index.
The Index · 14 of 84
Selected work, ordered most-recent first.
-
CLI onboarding for a code-search platform
Scope · First-run experience, in-terminal setup flow, docs system
3.1× activation lift, measured week 8 post-launch
Terminal-first onboarding -
Series A dashboard redesign, B2B analytics
Scope · Information architecture, dashboard system, design tokens
5.2 wks time-to-MVP, fastest in the last 40 SaaS engagements
Series A dashboard -
Seed-stage treasury app for ops teams
Scope · Product strategy, mobile-first flows, brand system
$18.4K average engagement value, in line with the studio baseline
Mobile treasury -
Series B dashboard redesign, growth-stage SaaS
Scope · Multi-tenant dashboard, billing UX, component library
$94K largest single engagement to date, signed Q3 2023
Design system at scale -
Habit-tracking consumer app, iOS launch
Scope · End-to-end product design, motion system, app store assets
Editor's Choice Google Play Editor's Choice, 2022 cohort
Consumer · iOS -
Reading app, iOS and Android
Scope · Reading system, typography, offline states
Apps We Love Apple feature, one of three in the studio portfolio
Reading · Mobile -
Underwriting console, pre-seed fintech
Scope · Web console, internal tools, decision UX
4.97 / 5 average client rating across 62 verified Clutch reviews
Underwriting console -
Open-source observability landing page
Scope · Marketing site, docs IA, launch sequence
3.1 wks landing-page baseline, the tightest timeline the studio publishes
OSS landing -
Pricing and packaging redesign, vertical SaaS
Scope · Pricing page, comparison tables, sales-enablement kit
72 h weekday response guarantee, kept on every sprint in 2022
Pricing system -
Subscription wellness app, post-Series A
Scope · Onboarding, paywall experimentation, brand refresh
$140M+ disclosed funding raised by portfolio companies post-redesign
Consumer · Wellness -
B2B payments dashboard, growth-stage
Scope · Reconciliation views, role-based UI, dark mode system
92% repeat or referral rate since 2020
B2B payments -
Audio journaling app, solo founder
Scope · End-to-end product design, recording states, settings IA
Apps We Love Apple feature, part of a three-app cohort in the portfolio
Audio journaling -
API reference redesign, infrastructure startup
Scope · Docs IA, code-sample treatment, dark-mode tokens
84 product launches completed since 2013, 71 still active
API reference -
Project management app, mid-market
Scope · Navigation redesign, sidebar system, empty states
12 yrs practicing full-time since 2013, post-IDEO and Hot Studio
PM app
Showing 14 of 84. The full ledger is walked through on a portfolio review call — past work, current retainer partners, and references that require founder context.
By the numbers
The totals behind the rows.
- $140M+
- Disclosed funding raised by portfolio companies within twelve months of redesign. Crunchbase-verifiable references on request.
- 84
- Product launches completed across SaaS, consumer mobile, fintech, and developer tools since 2013. Seventy-one still active in market.
- 92%
- Client repeat or referral rate since 2020. The studio runs on founder introductions, not outbound.
- 5.2 wks
- Average time-to-MVP for SaaS engagements, measured across the last forty projects. Three-point-one weeks is the landing-page baseline.
A short note on what is not on this page
Why the index carries industries and outcomes, not logos.
Most of the work in the ledger was shipped under a non-disclosure agreement or under a founder who simply preferred not to be referenced publicly. Both are common in independent practice, and respecting them is one of the reasons repeat clients return.
If a row is relevant to the product you are building, the references — names, decks, founder emails, live product links where allowed — are shared during the portfolio review call. That is also the moment to walk through active engagements, current retainers, and the work that is not on the public record.
Listed independently on Mobbin's Designers to Watch 2024, Sidebar.io's top ten, and NN/g's Independent Practitioners Worth Hiring. Four-point-nine-seven out of five across sixty-two verified Clutch reviews.
The only ask on this page
Thirty minutes. The rows that matter to your product. No pitch deck.
A portfolio review is a working call: which rows in the ledger are closest to your stage, what shipped, what did not, and how a scoped engagement with this studio would actually run. Async-friendly, recorded on request, and followed by a written summary within forty-eight hours.
Currently booking engagements starting Q1. Solo practice, one project at a time, fixed scope published on the website.